Executive Program – Bank Management

Prof. Rafael Hurtado
Open for 2020/2021 academic year

The Executive Program – Bank Management is a program aimed at active professionals (with at least three years’ professional experience) wishing to reinforce and strengthen their professional development by improving their knowledge and professional skills in the finance area. The aim of the program is the specialisation of the participants in the current reality of the banking business. During the program, they will obtain more detailed knowledge of how the banking institutions operate and the key factors involved in the operation of credit institutions (the Spanish and international banking sector, banking business and trading, banking strategic management, wholesale and retail banking products, marketing and commercialisation of banking products and services, etc.).

The Executive Program – Bank Management has the following objectives:

  • The participants will analyse and expand their general and specific knowledge regarding the banking business, the functioning of the credit institutions, business strategies and the marketing and commercialisation processes specific to the banking sector.
  • The program addresses the development of management skills such as leadership, communication, team work, motivation, etc.; necessary for the professional execution of their duties.
  • The students will develop a deep understanding of the decision-making processes within the banking business area, through the analysis of a multitude of business scenarios and cases.
  • Participants will also develop their capacity for analysis, entrepreneurship and the improvement of their companies through their end of program project.

Students satisfactorily completing and passing all the academic requirements of the program (30 ECTS) will receive the qualification in Executive Program – Bank Management

Technical sheet

Length of CourseOne academic year (October to July)
Study load30 credits

End of Program Project

Aimed atActive professionals with at least three years’ professional experience wishing to specialise and reinforce their executive performance
DedicationCompatible with professional commitments
Class timesFriday afternoons (4.30 pm to 9.30 pm)

Saturday mornings (9.30 am to 2.30 pm)

Teaching languageSpanish and English (International finance)
Working languagesSpanish and English (participants must be able to actively read and work with documentation written in English)
Admissions processAnalysis of CV and personal interview
QualificationExecutive Program in Bank Management
Complementary activities
  • Mentoring program
  • Complementary training program (60 hours) delivered by CFA Spain to prepare for CFA (Chartered Financial Analyst) Level I (optional, not included in the price of the program).
  • Specialist Program in Banking and Financial Consultancy, recognised by the CNMV as a required qualification for professionals providing advice in investment matters (optional, not included in the price of the program).
  • Conferences and specialised events in finance and corporate management.
  • International week in London (London School of Economics) – optional activity not included in the price of the program.
  • Job Bank.
  • Alumni Association.

The Executive Program – Bank Management is delivered during the academic year from October to July and is part-time (compatible with professional commitments) with classes on Friday evenings and Saturday mornings with the following content structure:

Executive Program – Bank Management22 ECTS
Development of Managerial Skills2 ECTS
End of Program Project6 ECTS
Total30 ECTS

Complementary activities include:

  • Mentoring program
  • Conferences and events specialising in the current topics of the financial environment
  • International week (optional) held London in conjunction with the London School of Economics (LSE), companies and institutions with which CUNEF has a close relationship.
  • Specialist Program in Banking and Financial Consultancy (20 ECTS) recognised by the CNMV as a required qualification for professionals providing advice in investment matters. Optional program not included in the price of the program.
  • Complementary training seminar (60 hours) delivered by CFA Spain to prepare for CFA (Chartered Financial Analyst) Level I. Optional program not included in the price of the program.
1st TERM2nd TERM
SubjectECTSInternational Week


Company valuation3Strategy and digital banking3
Investment Portfolio Management (I)3Retail banking products and operations3
Analysis and management of risk in banking management3Financing and wholesale banking3
Seminar on the Spanish and international banking sector2Seminar on Finance and Foreign Trade2
Leadership and negotiation2
End of program project6

Learning on the CUNEF Executive Programs is based on an eminently practical methodology that considers not only the acquisition of knowledge, but also the development of interpersonal and managerial skills. The main challenges and characteristics of the CUNEF methodology are the following:

  • The training is highly personalised: the work groups are small to encourage a constant exchange of information between the lecturer of each subject and each of the participants. This continual flow of information is one of keys to the success of the executive programs.
  • It develops a strong spirit of cooperation and cohesion among all the participants: all the participants carry out the different educational activities progressing in a synchronised manner, which facilitates the creation and maintenance of a lively group setting and collaborative environment. The lecturers, specialists in their respective fields, actively work to ensure the attainment of the learning objectives established for each topic. They are also responsible for ensuring the creation of a true community between the different participants, encouraging participation and dialogue.
  • An intense planning of the different activities is the main guarantee for correct learning: for each of the subjects, the lecturers plan the different activities for that week in advance.
  • Individual learning and group work: in addition to the individual weekly activities, the participants must also participate in the activities (debates, discussions, forums, mini-projects, small research activities, etc.) that are determining factors for their learning and the creation of a lively setting for the exchange of information and opinions among the different participants.
  • An evaluation system based on effort and dedication: at CUNEF, we promote learning that is based on a continuous assessment of the participant’s performance in the different subjects, measuring the participation and team work, the level of involvement in the forums, the clarity and quality in the explanation and defence of the cases, as well as the knowledge acquired and demonstrated.

During the course of the program, the participants will successively work in the following learning methodologies:

  • Classroom-based theoretical explanations, lectures and analysis of technical notes.
  • Team work for the resolution of integrated practical analyses.
  • Classroom-based practical work on cases, problems, jurisprudence and legal documentation.
  • Classroom-based oral presentations of the results of the individual study or work.
  • Simulations of court cases and proceedings, simulations of contract negotiations, judicial visits, etc.
  • Mentoring and professional guidance sessions.
  • Individual study and work, individual lectures and research.
  • Specialised seminars.

Below follows a brief description of the contents of each module: For more detailed information on the objectives, faculty, methodology, etc., you can consult the detailed program for each module.

At the end of this module, participants will be capable of valuing any company, listed or not, regardless of its size and financial health, as well as its business divisions. They will also know how to value the synergies and the control premium of an acquisition. To do so, they will be familiar with the cash flow discount methodology and be capable of analysing and applying any valuation multiple. They will understand what is involved in a strategy to increase the value of a business. All based on a reasoned and critical perspective, going beyond the mechanical application of certain conceptual tools. They will also be capable of creating complete financial projection models that will serve as a basis for the valuation or any other forecasting exercise within the financial function.

Portfolio Management I aims to equip the student with the knowledge of the basic elements and main tools used in the management of financial assets. During the sessions there will be a review of aspects such as portfolio management theory, investment policy and allocation of assets. At the end of the module, the student will have a practical understanding of the normal procedures in portfolio management. During the module, the student will also have experience with extremely useful tools such as Bloomberg. There will also be group activities in which to further the eminently practical nature of the module.

The aim of this module is to analyse the importance of the financial intermediation process carried out by the banks, the characteristics of the Spanish banking sector in the international context, as well as the role of the banks in the transmission mechanisms of monetary policy. This involves the analysis of different schema of reference proposed to study the monetary and financial problems of the economy, and an analysis is performed on the recent evolution of the Spanish bank in the international context, as well as the impact of the crisis, the restructuring process that has taken place and the main measures adopted, both at national and international level to tackle the crisis. Several banking topics of interest will be analysed, such as margins, costs, competition, banking crises, integration and internationalisation.

Theoretical-practical workshops aimed at encouraging the development of managerial and executive skills necessary for the professional execution of their duties: Leadership and motivation workshop and negotiation workshop.

The situation of the banks continues to be complex and even though the outlook has improved, they are not exempt from potential risks that must be considered. Protectionist policies, the adjustment to the prices of some financial assets or the stability of the risk premiums, to cite a few examples, are factors capable of creating episodes of tension in the financing markets of the credit institutions which cause contractive effects on the availability of funds to the other productive sectors. By looking at the different forms of banking risk and the efforts of the financial entities, the aim of this module is to go into greater detail regarding their understanding and measurement, and also the key role that risk plays on the current financial markets. Today, more than ever, risk management is an essential competitive advantage that has enabled some banking groups to pass through this period of generalised instability with greater ease. In this module, CUNEF presents an up-to-date program which combines practical and theoretical content with a final objective: for the participants, tutored by professionals in risk management at large finance groups, to acquire a wide range of knowledge on the most modern techniques and strategies in risk management that follow the principles of the banking entities, as well as the development of the necessary skills to identify and mitigate the risks generally undertaken.

Digital innovation can represent a brusque change in the banking industry, breaking down existing structures and blurring their limits, given that, for example, it can facilitate strategic disintermediation, revolutionise how financial entities create and offer their products and services, create new opportunities for entrepreneurship and growth, and generate regulatory challenges. The aim of this module is to analyse new innovative business models in the financial sector, both from the perspective of traditional banking and newcomers to the sector, fintechs and large players from non-financial sectors. Examples of innovations in the financial sector are P2P lending, crowdfunding & crowdlending, mobile payment systems, cryptocurrencies & blockchain, digital consultancy, robo-advisory and machine learning and artificial intelligence. During the course and with the aim of reinforcing the practical element, groups of 4-5 students will develop the strategic plan of a fintech dedicated to loans, where they shall apply the concepts introduced during the subject to their projects and develop a strategic thesis which they shall later debate/compare in class and in the final presentation.

The aim of the module on products and retail banking is to transmit the knowledge and fundamental tools to the students that will allow them to understand the functioning of commercial banking compared to retail banking, using a holistic approach. In other words, from a strategic perspective of a business approach, in a practical manner we go back to the pillars, the principle areas, segments and products to understand and verify the method of application to the clients, as well as the internal functioning, at an organisational and human level, to carry this out. We also include an approximation of the professional profile most suited for this business. We are always moving with a practical global vision, that is extremely up-to-date with the latest trends and linked to the current strategic vision of the clients’ commercial bank. This module provides the student with a practical and current knowledge of the functions and tasks of a Commercial Manager, Segment Manager and Product Manager, as well as how to establish a management plan for each of the key segments in retail banking. It also covers the understanding of the technical elements and of the appropriate methodology for the commercialisation of financial products in banking entities, as well as the theoretical and practical concepts of the marketing function.

This module aims to transmit to the student the necessary knowledge on the different products used in Wholesale Banking or “Investment Banking” from a theoretical and practical perspective. With this knowledge, the student will have the tools and methodology used to optimise the balance sheet of a company, maximising its value or complying the return-risk objectives imposed by an institutional client or “Private High Wealth Client”. To do so, this will require an in-depth knowledge of the characteristics and operations in instruments used for obtaining funds, restructuring capital, equity capital markets, acquisitions and mergers, and asset management planning.

Performed individually or as a group, through an in-depth analysis of the specific problem of a company or industrial sector, it addresses the analysis of the performance of a financial product or service, the launch of a new company or business line, etc. It is a rigorous task tutored by a CUNEF lecturer in which the participant must demonstrate their capacities for analysis and conceptualisation and the ability to put ideas, projects or business acquired during the program into action. The project must be associated with the speciality studied by the participants and be defended before a panel.



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CUNEF has an excellent faculty, it is one of our most important assets. Expert lecturers who will actively work alongside you during your training so that the effort, learning and conceptual projection of the participants is seen to be clearly reinforced after passing through our classes. They are lecturers who combine their teaching, research and pedagogical vocations with the professional and managerial duties in their respective areas. In the majority of cases, the executive education lecturers at CUNEF hold positions of managerial responsibility at national and international companies and institutions.

All the modules are delivered exclusively by active professionals with teaching experience. Specialists from the financial, transport, communication, human resources or consultancy sectors will deliver the different sessions, with the necessary rigour, under the coordination and supervision of the program directors, comprising data scientists with at least 10 years’ professional experience and CUNEF lecturers.

Below follows some of the lecturers and teaching partners from the CUNEF Finance and Management Department. This list includes guest speakers and lecturers visiting from other national and international institutions.

During the year of the Master’s, the day to day teaching activities are complemented with another series of activities so that the participants expand their knowledge, reinforce their professional direction, experiment in the professional environment or, gauge initiatives and proposals developed by the leading experts in the professional world of finance. The Program also includes the following complementary activities:

  • The “Passport to your future” Professional Guidance Program:  a program where consultants with extensive experience in selection processes, accompany and help participants on the Master’s in finance programs strengthen their professional performance. The program includes three types of activities:
    • Practical Workshops during which the participants have the opportunity to know first hand from the experts in selection processes key aspects such as: the guidelines for writing and presenting your CV and the Presentation Letter, where and how to look for employment opportunities, how to tackle the different selection processes that companies carry out and how to know your strengths and your areas for improvement, all with the aim of demonstrating a competitive advantage in the market, etc.
    • Meetings with professionals of recognised prestige in their respective areas, who will first hand present the market where the participants will perform their professional activity, as well as the most sought after professional profiles, for which positions and the different alternatives that the companies in their sector offer.
    • Mentoring sessions in which the mentors offer the participants their knowledge in order to contribute to the future professional achievement of the participants on the CUNEF Master programs.
  • Seminars – Practical Workshops and Conferences: during the master’s course a variety of specialisation seminars and practical workshops will be organised, as well as conferences, working breakfasts, presentations, etc., which aim to provide participants with access to specialised knowledge, experiences, initiatives and new projects presented by professional experts, who are leaders in their respective fields.

CUNEF’s executive programs are designed to help participants confidently face the new challenges and demands of the current professional environment, characterised by change and continuous innovation, the inevitable presence of new technologies, and global competition. The current managerial setting requires specially trained professionals, with solid capacities for economic, financial and strategic analysis, with the wisdom to measure, analyse, forecast and control risk in its infinite manifestations. With an international outlook and focus, versatile and with leadership and communication skills to mobilise and form multidisciplinary teams. Committed to the generation of economic value, while remaining involved in satisfying the expectations of their stakeholders. And lastly, with values and principles that are simple, but not always frequent: transparency, honesty, professionalism, dedication, commitment, etc.

The knowledge and skills that Executive Program participants will develop include:

  • The development of a global mentality that allows participants to dominate and integrate all functional and strategic aspects of their managerial performance, with a special emphasis on the technological and economic-financial aspects.
  • Reinforcement of the capacity for analysis, planning and solving the main challenges faced by managers and professionals in the corporate and financial sector.
  • Consolidation and development of managerial leadership capabilities, efficiency in organisational actions and in the implementation of complex, multidisciplinary and demanding projects and initiatives.
  • Reinforcement of the capacity for professional performance in work teams comprising people with different academic, geographic, professional and cultural backgrounds.
  • Increased communication, presentation and persuasion skills before different audiences and audits.
  • Development of knowledge and skills for the development of projects and decision-making.
  • Consolidation of the capacity for professional progress and development, as well as versatility and adaptation to new environments, new projects and new challenges.


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