The CUNEF Bachelor in Business Administration + Master in Data Science pursues the following teaching goals:
- First of all, students acquire a sound knowledge of enterprises, how they work and how they relate to the national and international economic context.
- They secondly explore in greater depth the methods and techniques of business administration and management, giving them a thorough knowledge of how every area of an enterprise operates and is organised, allowing them to perform management and consultancy tasks at any type of firm. The training required to hold senior positions at national and international company departments in industry, trade, banking, insurance, development cooperation, etc.
- Thirdly, students acquire knowledge in the field of the quantitative methods needed in business practice: basic elements of linear algebra, calculus, financial mathematics, statistics and econometric models.
- Furthermore, the participants also gain familiarity with the processes of decision-making, analysis and summary skills, communication and teamwork. They likewise develop the abilities required to apply knowledge in practice, to receive and convey information in other languages, and to use information and telecommunications technologies.
- To supplement all this, students have the chance to complete their academic training with a practical placement at a company, through educational cooperation programmes and international training periods on exchange programmes established with a wide range of universities worldwide.
- Lastly, the aim is to raise students’ awareness of ethical principles and values in the course of their work and in society at large.
The skills acquisition process takes place through the modules and subjects that make up the Degree course. How aptitudes are acquired will of course depend on the student’s stage on the Degree course, with skills being learned at initial, intermediate and advanced levels, as is standard practice within the European university system.
The horizontal and specific skills acquired by students focus on preparing them to engage in professional pursuits corresponding to the qualification offered.
The way the skills are designed likewise complies with the provisions of the ‘MECES’ framework for higher education qualifications in Spain.
GS1: Capacity to solve problems. Description: Find solutions and reach a fixed and decisive determination to resolve a query or problem.
GS2: Capacity for analysis and summary. Description: Study a topic, problem, case, article, exercise, etc. in detail, and summarise and compile the key elements.
GS3: Capacity for organisation and planning. Description: Understand how to plan the steps to be followed and/or structured to reach an objective, appropriately allocating the available material and human resources by assigning specific functions to each.
GS4: Capacity for communication and teamwork. Description: Understand how to convey information verbally and/or in writing. Collaborate and cooperate with others, giving the best of their skills to achieve team results. Accept and value the abilities of others, and aim for synergy with colleagues. Value differences and build relationships of respect and growth.
HS1: Capacity for research and information gathering Description: Aim to locate or find information using different sources (databases, media, manuals, etc.) and study this information in depth.
HS2: Capacity to receive and convey information in other languages, above all English. Description: Use and master other languages, fundamentally English.
HS3: Capacity to work under pressure. Description: Have little difficulty working in complex situations when subject to coercion, intimidation, etc.
HS4: Capacity to apply knowledge in practice. Description: Understand how to use the knowledge acquired to achieve a specific goal, such as resolving an exercise or the discussion of a case study.
HS5: Use information and telecommunications technologies. Description: Use and master the technological resources available (virtual campus, Internet, IT applications, etc.).
SS1: Manage and administer an enterprise or organisation, understanding its competitive and institutional positioning, and identifying its strengths and weaknesses. Description: Know how to lead and govern an enterprise to achieve the maximum profit, taking into account the resources available to the organisation and the characteristics of the context and/or market within which it operates.
SS2: Integrate within any functional area of a large or medium-sized enterprise or organisation, and comfortably perform any management task entrusted there. Description: Be comfortable operating in any department of an enterprise (production, marketing, human resources, finance, etc.), reaching and implementing decisions. Specifically, the ability to perform diagnoses and proposals for organisational improvement, to make proposals to improve working methods and working time studies, design production incentives plans, understand and successfully perform the functions and activities inherent at human resource departments (job analysis and appraisal, recruitment, remuneration, etc.); use marketing tools and techniques to give consumers what they need and/or want at any given time, while simultaneously gaining the maximum profit for the company; know how to analyse and plan investments, forecasting expectations, interrelationships and financing; ability to manage and oversee the company’s financial plan, representing and communicating economic and financial information through accounting statements, verifying and ensuring that economic and financial information is compliant with the legislation in force, etc.
SS3: Identify sources of relevant economic information and their content. Description: Understand the different resources or sources of information providing key data for corporate decision-making.
SS4: Derive relevant economic information from the data. Description: Identify and compile data from different information sources, in order then to convert this into useful economic information for decision-making.
SS5: Use the relevant information records to appraise a company’s position and foreseeable evolution. Description: Use relevant information to analyse, diagnose and predict the economic, financial, commercial, accounting or administrative position of companies, corporate groups and sectors, and the branches to which they belong.
SS6: Issue consultancy reports on a specific company and market situations. Description: Draw up economic and financial studies and documents concerning companies and/or markets, valid for use at any central, local or quasi-state governmental body and other regional agencies, and at any court body.
SS7: Draw up plans for overall management and for individual functional areas of a company. Description: Ability to draw up detailed plans for companies and organisations in accordance with preset goals, at different levels from the most comprehensive (strategic plans) to the most specific, corresponding to an individual department for functional area.
SS8: Understand the fundamental elements of the national and international economic context within which the company performs its activities. Description: Understand national and international economic institutions, the basic phenomena of the Spanish and international economy, the tax system and the basic economic laws affecting the company.