BBA + Master in Data Science

The Bachelor in Business Administration + Master in Data Science  has the following hallmarks:

• Programme intensity: this is an intensive programme that requires a full-time commitment by the students.
• Two degrees in 5 years (300 ECTS).
• Two professional placements abroad during terms 8 and 10.
• All students complete the course with a high level of English, equivalent to C1 (they must demonstrate this level through an internal or external exam).
• Mentors from the very first year who will accompany them during their time at the centre and whose mission it is to provide them with the resources to successfully develop their career within the institution and then during their professional placement.
• It includes distinguishing elements, therefore the Degree in BAM + Master in Data Science has all the ingredients so that the road to success is clear and reinforced for students having studied at CUNEF.

The syllabus for the Master in Data Science comprises the optional subjects that form each one of the three specialisations, which are taught in English:

• Data Science in Finance and Insurance: the advantages generated by its application in the world of finance will allow the data scientist to better perform the segmentation of the client, analyse markets and trends, improve the predictive capacity when analysing and managing risk (credit and operational) and detect fraud and money laundering.
• Data Science in Digital Marketing: the advantages generated by its application in marketing will allow the data scientist to understand the tastes and needs of consumers through the management and analysis of data that the company receives through the different means of communication and the promotion of its products. By carrying out searches, comparisons and visualisations, they will obtain advantages for their companies over other competitors
• Data Science in Digital Human Resources: the advantages generated by its application in Human Resources will allow the data scientist to obtain valuable information on people required by the company and carry out a more analytical and strategic selection process as well as identify occasional problems and create strategies to remedy them, and also detect the level of satisfaction of the employees of the company and whether the opportunities for development are being taken advantage of or not.

Spanish Universities Act 6/2001, of 21 December 2001, and the reform applied to this by Act 4/2007, of 12 April 2007, Article 31 of which addresses Quality Assurance, lays down the need to establish quality assurance criteria to facilitate evaluation, certification and accreditation, viewing quality assurance as an essential purpose of university policy. Royal Decree 1393/2007, of 29 October 2007, amended by Royal Decree 861/2010, of 2 July 2010, establishing the regulations governing official university education, clearly indicates that “Quality Assurance Systems, which form a part of the new course curricula, likewise provide the basis for the new educational structure to function efficiently and to generate the trust on which the process of qualification accreditation relies”. The establishment of a Quality Assurance System is thus included in the new official university education regulations as a condition of the process of qualification verification and accreditation.

CUNEF has defined the structure of its Internal Quality Assurance System, (IQAS) and the procedures governing this function, in accordance with the demands of Royal Decree 1393/2007, amended by Royal Decree 861/2010.

The IQAS allows CUNEF to ascertain the development of its official qualifications, in support of transparency, the inclusion of continuous improvement strategies and the systematic organisation of actions effectively contributing to qualifications quality assurance and efficiency in processes to appraise verification, monitoring and renewal of mandatory official qualifications accreditation.

The CUNEF IQAS has the following structure: Degree Quality Committee, Master’s Programme Quality Committee and Doctorate Quality Committee, Technical Quality Unit, Academic and Management Unit.

The Quality Committees are responsible for monitoring the implementation of the degree, master’s and doctorate programmes taught at CUNEF. These Committees analyse and appraise the development of the qualifications, making proposals for review and improvement that will be submitted to the Academic Committee and CUNEF Management to be taken into account where applicable.

Degree Quality Committee

These committees have the following responsibilities:

• Manage and coordinate the Internal Quality Assurance System and monitor this process.
• Monitor and evaluate the quality targets, external practical placements and mobility programmes.
• Draw up the regulations governing the functioning of the Quality Committees, and make the corresponding proposals to the Academic Committee and the Director of CUNEF for approval.
• Gather information and evidence as to the development and application of the training programme for the qualification (objectives, development of teaching and learning, methodology, etc.).
• Manage the Information System for the qualification (information, support and guidance for students, coordination of teaching staff, qualification course resources, mobility programmes, external practical placements, etc.).
• Supervise fulfilment of the quality policy for the qualification in accordance with the CUNEF quality policy and the UCM quality policy.
• Promote specific actions to encourage the use of new teaching methodologies and to disseminate and raise awareness of good practice in the field of quality.
• Draw up guidelines for the development of information systems as to objectives, available resources, management and results of the qualifications course intended for lecturers, students and admin and support staff.

The Academic Committee (see composition in Table 1) is responsible for coordinating improvement proposals connected with qualifications and for decision-making in this regard. The Director of CUNEF is ultimately responsible for validating the decisions reached by the Academic Committee.

Each Quality Committee comprises:

• The coordinators/directors of the applicable official qualifications in each case (degree, master’s and doctorate programme),
• The representatives (at least one per qualification) of the lecturers teaching each qualification,
• The representatives (one per qualification) of students sitting for the qualification as candidates,
• Up to a maximum of three representatives from the professional sphere of university qualifications delivered by CUNEF (where there are alumni among these representatives, they will be selected from this group), and a representative of admin and support staff.

The Degree Quality Committee is currently in operation (see composition in Table 2). It oversees the proper development of official CUNEF qualifications, and can be sent any comments connected with the quality of qualifications via the suggestions box.

The Quality Committees meet at least twice per year and are governed by the Quality Committee Functional Regulation approved on 24 November 2014.

*ICM – Madrid Regional Government Indicators
*IUCM – Universidad Complutense de Madrid Indicators

CUNEF is a highly specialised university education institution focused on the world of business management, finance and financial markets and instruments, and law. Our Degree and Postgraduate programmes set the standard in their respective fields.

To maintain this prestigious standing, CUNEF is committed to the continuous improvement of the teaching, research and services it provides as part of its quality commitment.

In accordance with its equality policy, CUNEF aims to fulfil the reasonable needs and expectations of its students, lecturers, admin and support staff, governing bodies and society at large. To this end the Centre defines the following quality objectives:

• Pursue excellence in the education given to its students, combining cutting-edge knowledge with an eminently professional focus.
• Offer its students the very best lecturers for their specialist qualifications in each operational sphere, combining knowledge and educational vocation with lengthy professional management experience in their respective fields.
• Consolidate its image as a University Centre of acknowledged standing.
• Underpin its professional network of lecturers, students, graduates/alumni and partner companies to generate benefits in the professional and managerial performance of its graduates/alumni.
• Achieve an employability rate among graduates/alumni of close to 100%.
• Commit to the internationalisation of its students, lecturers and programmes.
• Ensure that the quality policy is understood and accepted by all CUNEF staff and is publicly available.
• Ensure that the CUNEF Internal Quality Assurance System remains effective and is periodically revised. As the figure responsible for this institution, I undertake to develop and implement this quality policy in order to achieve the highest possible level of performance among our students.

Ana Isabel Fernández Álvarez

CUNEF Director

The Degree Quality Committee meets periodically over the course of the academic year, and at least twice per year. These meetings analyse information regarding the implementation of degree studies and the data revealed by the functioning of the quality assurance system. This review and study of information serves to identify areas for improvement that the Quality Committee conveys to CUNEF Management for approval and execution together with the tasks to be undertaken to eliminate any shortcomings.

The Degree Quality Committee maintains a register of quality improvements and strengths which it reviews and updates at least once per term, in accordance with the tasks being performed and the assessment of their impact.

Numerous improvement actions have been conducted since 2013 covering a wide range of aspects, resulting in managerial improvements and enhanced satisfaction among students and other stakeholders, alongside the public information made available about CUNEF itself and its academic offering, etc. Particular mention should be made by way of example of efforts to increase teaching coordination, to incorporate diploma supplements within the degree courses, to review and enhance the website and the information published there, etc.

For more specific and detailed information about how the Degree Quality Committee functions and the improvement proposals made, you may contact the email address sgic@cunef.edu

The employability of CUNEF alumni represents a variable which is analysed by the Quality Committees, serving to assess professional interest in the qualification while likewise ascertaining whether alumni have acquired the skills initially defined for the course.This analysis will allow proposals to be made to improve the qualification, or to eliminate it if the figures are below 20% for 5 consecutive years. To this end CUNEF conducts yearly surveys of alumni, asking them directly, as set out in the SIGC, whether the training they received has or has not proved useful in the pursuit of their profession, and their professional position before (if any) and after completing the qualification.CUNEF  uses this information to conduct a study of whether the study curricula are appropriate or not, as well as the employability or professional prospects of alumni.

• 2017-2018 Alumni Results (1 year after completing their studies)
• 2014-2015 Alumni Results (4 years after completing their studies)

If you have any words of suggestion, complaint or acknowledgement that you would like to pass on to us about the Degree in Business Administration and Management, you may use this platform

Suggestions, complaints and acknowledgements box.Degree in Business Administration and Management (BAM)