Bachelor in Business Administration

The Bachelor in Business Administration is intended to train professionals capable of working in the fields of management, consultancy and appraisal at any type of organisation. During their university course, students develop an in-depth understanding of how every area of an enterprise operates and is organised. Knowledge which is supplemented by developing the necessary skills while at university to identify and anticipate opportunities, assign resources, organise information, select and motivate people, reach decisions, achieve the targets that have been set, and evaluate results. The distinctive features of the complementary training offered by CUNEF include such subjects as Information Technology, Personal Skills, Information Management and Business English.

Objectives

The CUNEF Bachelor in Business Administration pursues, among others, the following teaching objectives:

• First of all, students acquire a sound knowledge of enterprises, how they work and how they relate to the national and international economic context.
• They secondly explore in greater depth the methods and techniques of business management and administration, giving them a thorough knowledge of how every area of an enterprise operates and is organised, allowing them to perform management and consultancy tasks at any type of firm. The training required to hold senior positions at national and international company departments in industry, trade, banking, insurance, development cooperation, etc.
• Thirdly, students acquire knowledge in the field of the quantitative methods needed in a business practice: basic elements of linear algebra, calculus, financial mathematics, statistics and econometric models.
• Participants also gain familiarity with the processes of decision-making, analysis and summary skills, communication and teamwork. They likewise develop the abilities required to apply knowledge in practice, to receive and convey information in other languages, and to use information and telecommunications technologies.
• To supplement all this, students have the chance to complete their academic training with a practical placement at a company, through educational cooperation programmes and international training periods on exchange programmes established with a wide range of universities worldwide.
• Lastly, the aim is to raise students’ awareness of ethical principles and values in the course of their work and in society at large.

Skills

The skills acquisition process takes place through the modules and subjects that make up the degree course. How aptitudes are acquired will of course depend on the student’s stage on the degree course, with skills being learned at initial, intermediate and advanced levels, as is standard practice within the European university system.

The horizontal and specific skills acquired by students focus on preparing them to engage in professional pursuits corresponding to the qualification offered.

The way the skills are designed likewise complies with the provisions of the ‘MECES’ framework for higher education qualifications in Spain.

General Skills

GS1: Capacity to solve problems. Description: Find solutions and reach a fixed and decisive determination to resolve a query or problem.

GS2: Capacity for analysis and summary. Description: Study a topic, problem, case, article, exercise, etc. in detail, and summarise and compile the key elements.

GS3: Capacity for organisation and planning. Description: Understand how to plan the steps to be followed and/or structured to reach an objective, appropriately allocating the available material and human resources by assigning specific functions to each.

GS4: Capacity for communication and teamwork. Description: Understand how to convey information verbally and/or in writing. Collaborate and cooperate with others, giving the best of their skills to achieve team results. Accept and value the abilities of others, and aim for synergy with colleagues. Value differences and build relationships of respect and growth.

Horizontal Skills

HS1: Capacity for research and information gathering. Description: Aim to locate or find information using different sources (databases, media, manuals, etc.) and study this information in depth.

HS2: Capacity to receive and convey information in other languages, above all English. Description: Use and master other languages, fundamentally English.

HS3: Capacity to work under pressure. Description: Have little difficulty working in complex situations when subject to coercion, intimidation, etc.

HS4: Capacity to apply knowledge in practice. Description: Understand how to use the knowledge acquired to achieve a specific goal, such as resolving an exercise or the discussion of a case study.

HS5: Use information and telecommunications technologies. Description: Use and master the technological resources available (virtual campus, Internet, IT applications, etc.).

Specific Skills

SS1: Manage and administer an enterprise or organisation, understanding its competitive and institutional positioning, and identifying its strengths and weaknesses. Description: Know how to lead and govern an enterprise to achieve the maximum profit, taking into account the resources available to the organisation and the characteristics of the context and/or market within which it operates.

SS2: Integrate within any functional area of a large or medium-sized enterprise or organisation, and comfortably perform any management task entrusted there. Description: Be comfortable operating in any department of an enterprise (production, marketing, human resources, finance, etc.), reaching and implementing decisions. Specifically, the ability to perform diagnoses and proposals for organisational improvement, to make proposals to improve working methods and working time studies, design production incentives plans, understand and successfully perform the functions and activities inherent at human resource departments (job analysis and appraisal, recruitment, remuneration, etc.); use marketing tools and techniques to give consumers what they need and/or want at any given time, while simultaneously gaining the maximum profit for the company; know how to analyse and plan investments, forecasting expectations, interrelationships and financing; ability to manage and oversee the company’s financial plan, representing and communicating economic and financial information through accounting statements, verifying and ensuring that economic and financial information is compliant with the legislation in force, etc.

SS3: Identify sources of relevant economic information and their content. Description: Understand the different resources or sources of information providing key data for corporate decision-making.

SS4: Derive relevant economic information from the data. Description: Identify and compile data from different information sources, in order then to convert this into useful economic information for decision-making.

SS3: Identify sources of relevant economic information and their content. Description: Understand the different resources or sources of information providing key data for corporate decision-making.

SS4: Derive relevant economic information from the data. Description: Identify and compile data from different information sources, in order then to convert this into useful economic information for decision-making.

SS5: Use the relevant information records to appraise a company’s position and foreseeable evolution. Description: Use relevant information to analyse, diagnose and predict the economic, financial, commercial, accounting or administrative position of companies, corporate groups and sectors, and the branches to which they belong.

SS6: Issue consultancy reports on a specific company and market situations. Description: Draw up economic and financial studies and documents concerning companies and/or markets, valid for use at any central, local or quasi-state governmental body and other regional agencies, and at any court body.

SS7: Draw up plans for overall management and for individual functional areas of a company. Description: Ability to draw up detailed plans for companies and organisations in accordance with preset goals, at different levels from the most comprehensive (strategic plans) to the most specific, corresponding to an individual department for functional area.

SS8: Understand the fundamental elements of the national and international economic context within which the company performs its activities. Description: Understand national and international economic institutions, the basic phenomena of the Spanish and international economy, the tax system and the basic economic laws affecting the company.

CUNEF sets out below information of the faculty who teach this degree (academic and professional CVs for all of them), demonstrating that we have in place the optimal faculty required in order to deliver the teaching scheduled for the Bachelor in Business Administration.

The academic, research and professional qualifications of the lecturers teaching this qualification at CUNEF are therefore appropriate.

Students on the Bachelor in Business Administration will have the opportunity to work at all manner of organisations, enterprises or institutions in industry, consultancy, banking and finance, the insurance sector, etc., and in the different departments of national and international enterprises and public authorities.

• Professionals in management, consultancy and evaluation at any type of organisation (public or private, for-profit or not-for-profit).
• Professionals in the production area.
• Professionals in the human resources area.
• Professionals in the finance, marketing or investment area.
• Professionals in the administration area.
• Professionals in the accounting area.
• Teaching and research.

There are two formats of external academic placement:

• Curricular: forming part of the Course Curriculum. The Practical Placement subject corresponds to this mode.
• Extracurricular: undertaken by students on a voluntary basis during their education, without forming part of the corresponding Course Curriculum. This will however be covered by the Diploma Supplement, as established in the regulations in force

Academic norms

Official Documentation

QUALITY SYSTEM

Article 31 of the Spanish Universities Act reform (Act 4/2007) addresses Quality Assurance, laying down the need to establish quality assurance criteria to facilitate evaluation, certification and accreditation, viewing quality assurance as an essential purpose of university policy. The new organisational structure for universal education established by Royal Decree 1393/2007, and the subsequent amendment in Royal Decree 861/2010, includes quality assurance as one of the basic elements that a course curriculum must include.